Perfumes

Where these scents come from

Good perfume starts with good material, and the best material rarely comes from one place. We source ours from the regions each is known for: oud from Cambodia and India, rose from Turkey and Taif, florals from France, and the oriental blends that Arab perfumery does better than anyone. That is why our collections carry the names they do. Six years of buying from the same houses is what lets us sell a 30 ml bottle at this price rather than at import-shop prices.

If you are close by, the simplest thing is to come and smell all six at our shop in Bahria Orchard on Raiwind Road. If you are ordering from elsewhere in Pakistan, delivery takes four to five working days, cash on delivery is available nationwide, and there is a 15-day exchange if a scent does not suit you once you have worn it.

Eau de toilette and eau de parfum, explained

The difference is concentration, not quality. An eau de toilette carries a lower percentage of fragrance oil, so it feels lighter and fresher and typically holds for four to six hours. An eau de parfum is more concentrated, so it sits heavier, projects longer and is the more long lasting of the two, usually running six to eight hours or more. Neither is better in the abstract. EDT suits daytime, work and hot weather, where something strong becomes tiring. EDP suits evenings, winter and occasions where you want the scent to last through the whole event. Our Wave EDP is the eau de parfum in the range; the rest are eau de toilette.

The collection

• Mughal: the richest of the six, a signature scent for weddings, Eid and formal evenings.
• Office: clean and restrained, designed for working hours and daily wear.
• 18+: warm and bold, an evening scent.
• Night Rush: fresh and aquatic, the easiest to wear of the group.
• Hajj Perfume: soft and clean, made with travel and prayer in mind.
• Wave EDP: our eau de parfum, citrus over a smooth woody base, and the longest lasting spray we make.

Buying perfume in Pakistan

To buy perfume online in Pakistan is to face one obvious difficulty: you cannot smell it first. Two things help. The first is to read what a scent is built from rather than what it is called, which is why each product page lists its character honestly instead of promising the world. The second is our exchange window, which exists precisely because a fragrance can read differently on your skin than it does in a description. If you are near Lahore, the simplest answer is to come and smell all six at the shop before deciding. Usman Baig Fragrance has been blending here long enough that most of our customers arrive by recommendation rather than by advertisement.

Perfume price in Pakistan

Our sprays run from Rs.4,250 to Rs.5,000 for a 30 ml bottle. It is a fair question why these cost more than the perfumes sold for a thousand rupees or less online, so here is the straight answer: concentration. A cheap spray is mostly alcohol and thins out within an hour or two, which is why you end up reapplying it and finishing the bottle in weeks. These are mixed at a strength that holds for most of a working day, so a 30 ml lasts months rather than weeks and works out cheaper over the year. If you want longer wear again for less, an attar is the better value still, because the oil is undiluted and one dab does the work of several sprays.

Choosing by occasion

For the office and daytime, Office and Night Rush are the safe choices, light enough not to fill a meeting room. For evenings, dinners and events, Mughal and 18+ carry further and last longer. For travel, Umrah or Hajj, and for anywhere you want something unobtrusive, Hajj Perfume was made for exactly that. And if you want one bottle that covers most situations, Wave EDP is the most versatile in the range: fresh enough for day, strong enough for evening. Perfume is also among the safest gifts you can give at a shaadi or on Eid, and Mughal and Wave EDP are the two most often bought for someone else, since both are easy to like without being ordinary.

Unisex by design

Most of these are worn by men and women alike, and we do not label them otherwise. Office, Night Rush, Hajj Perfume and Wave EDP are genuinely unisex; Mughal and 18+ lean a little more masculine but are worn by plenty of women who like a stronger scent. If you would rather browse by gender, our men’s and women’s collections split the whole range that way, attars included.

Making a spray last longer

Spray onto skin rather than clothing, and onto warm points: the base of the neck, the inside of the elbows, the chest under a shirt. Moisturised skin holds fragrance considerably better than dry skin, so applying after a shower makes a real difference. Do not rub it in. Two or three sprays is plenty for a 30ml bottle at this concentration, and if you need more than that, the honest answer is that you want an eau de parfum or an attar rather than more sprays. A drop of attar underneath a spray is the oldest trick here: the spray gives you the opening, the oil keeps it going all day.

If you would prefer an oil

Everything on this page is a spray. We also sell attars, which are the same idea in a different form: undiluted perfume oil, worn a dab at a time, quieter on the opening but lasting far longer and containing no alcohol. A spray is the better choice when you want to be noticed as you walk in. An oil is the better choice when you want the scent to stay with you all day, or when you need something alcohol-free for prayer. Plenty of our customers keep one of each. If that sounds like you, start with oud attar for something deep and woody, pure attar for rare single-note oils, or arabic attar for the traditional Arabian style.